media ecology

May 01, 2007

Citizendium: Sanger on Edge.org

Here are some thoughts on Larry Sanger's "Who Says We Know?  On the New Politics of Knowledge".

Putting aside the loaded debate about collective intelligence vs. expert intelligence, there is actually a more important development here:

One of the inherent qualities of a wiki like Wikipedia, with an Open License, is what some people call the "right to fork"

http://www.communitywiki.org/en/RightToFork
http://www.usemod.com/cgi-bin/mb.pl?RightToFork

http://en.wikipedia.org/wiki/Wikipedia_fork

Wikipedia is itself a fork of Nupedia:

http://en.wikipedia.org/wiki/Nupedia

Citizendium took copies only of the Wikipedia articles that Citezendium participants were currently working on at the time of the launch, instead of all of the articles in wikipedia.

(Actually, Citizendium is a "partial" fork,  under http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License)

It seems that forking in wiki communities is almost inevitable. And, forking need not be adversarial in nature. For instance, MeatballWiki is a fork of the original WikiWikiWeb. Later, CommunityWiki was a fork of MeatballWiki. It was originally an adversarial fork, but relationships re-established over time, and now both communities are close. OBM Wiki Hive is a non-adversarial fork of CommunityWiki, and is set up as a "wiki hive" to encourage forking.

However, Citizendium seems to be a kind of adversarial forking of Wikipedia, in that Citizendium seeks to "unseat" Wikipedia as the "goto" place for information online.

The cool thing about right to fork, and Citizendium, and all of the other wikipedia forks, is that all of the problems with all of them can be potentially resolved in a new fork. Maybe people will end up hating the "expert edited" model of Citizendium, but maybe some other governance innovation will emerge from the Citizendium experiment? This was discussed recently on the Citzendium blog:

http://blog.citizendium.org/2007/04/26/a-sovereign-community/

Just a brief note — an attempt to insert a powerful idea into your brains.

I conceive of the Citizendium as an unusual kind of community. Once it is off the ground, and the work of setting up governance bodies and leaders has been established, it will not be beholden to anything other than the Citizendium Charter (anticipated by our Statement of Fundamental Policies, but not yet drafted) and the various balanced bodies that execute it.

I don’t want decisions ultimately to be made by any small, stable group of people who make up a non-profit board, or (of course) the owners of a private business, or the shareholders of a public corporation. I want society to recognize a new social fact: that there can be rule-governed communities that live online, whose membership is much more fluid, and which are directed by their members, according to agreed-upon rules.

Many open source projects are essentially “benevolent dictatorships,” and others are oligarchies. But there are relatively few examples of communities that are really genuinely self-governed, particularly according to an established charter. Many communities give lip service to democratic governance, but due to the lack of clear, enumerated rules that are actually enforced, they end up more closely resembling mob rule.

We can do better.

So, it's possible that a good community governance innovation might emerge from this experiment, if nothing else. Perhaps something that could be applied to Wikipedia, or even beyond wiki communities?

I'll also be interested to see how article quality emerges from Citezendium. I'll especially be interested to see how disputes are handled between "experts" and "non experts", and how that affects the community over time, and the content produced by the community. I'm interested to know how these tensions will play out in a democratically organized community.

Fellow smartmoblogger Bryan Alexander also recently wrote a great post and commentary on his own blog about the Sanger essay. Definitely worth checking out.

April 07, 2007

AIBU?

WIIFM? "What's In It For Me?"

A few years ago, I had a conversation with a friend, who I believe prefers not to be named online, about using a particular question to help frame thinking about people’s motivations for their behavior and actions. The question, probably familiar to many people, is WiiFM (“What’s In It For Me?”).

For example, you could look at a situation where there is a company that is polluting a river, and a group of people are protesting the pollution in front of the company headquarters. What is the perceived benefit for the people who are doing the polluting? And what is the perceived benefit for the people who are protesting the polluting? You may not ever know exactly what people are thinking, but asking these questions gives you a way to start thinking about world views of other people. What’s more, the external view of what is “in it” for someone often looks different than our internal view of what is “in it” for us.

AIBU? ("Am I Being Used?")

Another question that my friend who shall not be named suggested that people should start asking themselves is “Am I Being Used?” (AiBu). This question is not meant to be a vast philosophical exploration. It is meant to be a simple question: In your own view, are you being taken advantage of? Are You being Used in a particular situation or arrangement? Also, I would not pretend to define to you what “being used” means for you. You have to live with the consequences of how you anwser AiBu, so it’s up to you to define what “being used” means to you. Just like WiiFM, external and internal views of the same question can look drastically different.

Another friend, named HowardRheingold, recently blogged about an article by TreborScholz? that looks at how a PassionateUser of SocialNetwork sites like MySpace, YouTube, FaceBook?, etc voluntarily donate their creations, attention, and labor to be commodified by the companies that maintain these sites. Trebor also writes:

The picture of net publics--being used--is, however, complicated by the fact that participants undeniably get a lot out of their participation. There is the pleasure of creation and mere social enjoyment. Participants gain friendships and a sense of group belonging. They share their life experiences and archive their memories. They are getting jobs, find dates and arguably contribute to the greater good.

When people look at their activities online, and ask “Am I Bing Used?”, they are asking whether the trade off they are making for giving up the rights and value of their attention, in exchange for connecting with people, and being given space to create socialize is worth the value they are giving up heir control over.

The question that OpenBusinessModelsWikiHive asks is:

Can people partake in the value of social connection and creativity WITHOUT trading off the rights to their attention or creativity?

I believe that they can. The question is, how?

Some possibilities include:

  • FreeCulture: The idea that service providers recognize that people by default own the rigths to all of their content, and that they decide what to do with those rights. Not the other way around. You don’t ask people to give up rights to content they create as a precondition to accessing your online spaces.
  • RevenueSharingModel: If you want to monetize people’s time, attention, and creativity, the very, very least you can do is share some of the profit and spoils with them.
  • FLOSS (Free/Libre Open Source Software). One of the amazing things about FLOSS is that it increasingly makes the SocialCurrency? and Value exchanges possible without being stuck with using the services of corporations that want you to trade off the rights to your creations, your time, and yor attention. It is now possible to create your own social networks, you ar own photo and movie sharing, your own KnowledgeCommons and SocialBookmarking, your own ProjectManagement, and more. The cost of server space is relatively inexpensive. The same functions and features and performance can be had, and you can make your own rules.

February 16, 2007

MeasuringCommunityHealth

MeasuringCommunityHealth

At Ma.gnolia the Citizen Agency is putting together what they describe as:

“Bookmarks for case studies, measurement studies, communications/social theory on measuring the health of communities. (Sorry…moderated for keeping ourselves organized. a project by Citizen Agency please email us  if you would like to get involved)”

After a few conversations with TaraHunt?, I joined their research effort. This was also discussed a while back on BarCamp:MeasuringTheSuccessOfCommunities. One defining example to give you an idea of the general direction of these concepts can be found at Wikipedia:Genuine_Progress_Indicator (GPI)

GPI is an argument to take more vectors into account than just industrial production and economic metrics, to measure the health of a society. Replacing the old industrial era Wikipedia:Gross_domestic_product (GDP), with Wikipedia:Genuine_Progress_Indicator (GPI)

I started digging through my archives, and tagging everything I have that is related with "mch". While looking back over all of he links and articles that I had read and saved over the past couple of years on this general subject, I realized a couple of things:

  • There is are many conceptualizations of what “progress” is. (this is why we live in a world where some people are calling for a GPI, while others are perfectly content with the GDP).
  • Many people are stuck with ways MeasuringCommunityHealth that do not resonate with their world view, or that are too narrow in scope. These ways of MeasuringCommunityHealth come from governments and institutions, and are usually relayed by broadcast media. They are often built out of sources of data that are not easily or cheaply accessible or useable-re-useable by the majority of people. These also give very little freedom for people to add their own vectors or factors, based on their unique local conditions of existence.

This also raised some questions for me:

  1. What are the (nearly) universal factors for “Genuine progress” and “community Health”?
  2. How can average people, with preferably OpenSource technology, measure and use these factors?

For question 1, I am looking at larger “meta” factors, like:

  • Environment
  • Economy
  • BioPsychoSocial? Health
  • Litercies (Education)
  • Social Equity (freedom, justice, democracy)

Then, I am thinking about “sub” factors:

  • Environment
    • Air Quality
    • Water Quality
    • Ecosystem Health
    • Pollution
    • Etc
  • Economy
    • advancing wages
    • wealth disparities
  • BioPsychoSocial? Health
    • Disease
    • Mortality rates
    • Infant mortality
    • access to healthcare
    • etc
  • Litercies (Education)
    • Media Literacy
    • Personal Finance Literacy
    • Literacy of History
    • Literacy of Foresight
    • Local/regional economics literacies and transparency
  • Social Equity
    • freedom
    • justice
    • democracy
    • equality

Then, I am thinking about:

  1. How these factors and subfactors are currently measured
  2. How to use OpenSource technology and open standards to create a decentralized way for people to measure and create databases of these factors and subfactors.

So, this is an OpenTheory brainstorming of this, just to jot some ideas down, and hopefuly get some feedback. Expect that this will probably change. I mostly just wanted to get this out of my head while it was still fresh in there.

December 07, 2006

Newstrust: Media Literacy Through Collaborative News Review


                           

Newstrust Beta is an interesting offering in community/P2P news filtering. The idea is that a community of peers rates a story, not just on popolarity, but also on the quality of the story, and the trustworthiness of the sources. Anyone can review news for Newstrust, and they look at these factors in their reviews:

  • Recommendation : Is it a good story?
  • Trust: Do you trust this publication?
  • Information: Is this story informative?
  • Fairness: Is this story fair?
  • Sources: Is this story well sourced?
  • Context: Does this story show the “big picture”?

(Users also have the option of writing their own comments at the bottom
of the review).

Newstrust gives users some useful guidlines for analyzing based on the above factors in the Reviewer FAQ. This depth of community-aggregated analysis is actually quite groundbreaking. (It would be neat to see the Newstrust data exportable to become part of OverlayWeb applications that is present while looking at news sites.)

December 04, 2006

Sellaband and Musical Innovation

OpenBusiness » Blog Archive » Sellaband - A Truly Distributed Music Business

Received this message today from Michel Bauwens:

Today Johan Vosmeijer and Pim Betist of Sellaband.com will start writing about the goals and background of a real innovation in running a music business based on profit sharing and bringing together artists and music lovers directly. This is the start of a series by OpenBusiness.cc featuring cutting edge entrepenuers and thinkers.

While “big music” is in crisis and their business model seems increasingly outdated innovation is happening at the edges. Sellaband is an extremly inspiring example of how the disintermediation pf old music models by the internet produces new immediate platforms where artists, marketing, distribution (of the music and profit) become a combined package (for film see: Revver.com).

For More see:

And for Johan's first post:
In case you're wondering how Sellaband works:
On www.sellaband.com Artists and fans have one goal. Make music and profit together. Artists load up their music and profile. Fans look for Artists they like and believe in. With $10, they become Believers by buying a piece of an Artist’s future income on SellaBand. Once an Artist has reached the goal of $50,000, SellaBand uses this amount to record a CD. Then they provide the Artist with a high end studio, an experienced A&R manager and a top producer. After that they send the music in exclusive digipacks to the Believers.

Both Believers and Artist are now in business together. The music is given away for free on our website. The generated advertising revenues are being split evenly between the artist, the believers and SellaBand.

Having been a recording musician myself, I think the concept is interesting. The arrangement is definitely better than the old recording industry models.
Interested to know exactly what $50,000 buys? Here's the Sellaband agreement:
Once an Artist has officially reached the Goal of $50,000 he/she is obliged to fulfill the recording commitment with SellaBand. Of the $50,000, $30,000 will be used for recording the CD. SellaBand will assign an A&R- manager who will book the producer, studio and mastering facility. The rest of the budget will be used for manufacturing, packaging and posting the 5,000 CDs for your Believers.
I know that it is possible to create a recording of the highest professional quality for far less money than $30,000. I assume that $30,000 buys time in a well known/big name and very expensive studio. And, I assume that it also pays the A&R person's up front costs.
Browsing through the Top 30 section of the  Sellaband.com site's jukebox, I see that the Sellaband.com model appears to be producing a certain type of music. That type of music is more pop-oriented and derivative. There is not a lot of ground breaking, or cutting edge sounding music there. But this is to be expected if music artists are being guided by A&R people, who are helping them shape their sound and image to fit commercial radio formats.
It may seem hard to believe, but I am convinced that a huge number of artists will not use Sellaband.com, because of the issues that will likely arise with artistic and image control and direction. I think a similar model could work for music artists and bands that want to have more control over their artistic direction. It is not clear how much control the artist/band will have when they go into the studio. I think that the artists should be given the option of foregoing an A&R rep and expensive studio. This can open up options for musical and technological innovation. One of many examples:
The Album "Zaireeka", by the Flaming Lips. The idea for this album was to create a box set of 4 CD's that must all be played at the same time on four different CD Players to hear the entire album. Flaming Lip Wayne Coyne said that this was partially an experiment in listener participation. It was his hope and design that the need to have 4 CD players, and four people to synchronize the playing of the album would "bring people together". This concept was actually very successful, and the limited edition album sold out within a year of it's release. (The Flaming Lips also designed and organized audience participation concepts as a "tour" for the Zaireeka album, including the Parking Lot Experiments, and the Boombox Experiments.)
It was everything that the Falming ips could do to convince their major label to experiment with this idea. I think that if an artist or band is able to convince people to cough up $50,000 on Sellaband.com, that they should be able to do something like the Zaireeka album experiment, if they can pull it off. And they should have the option of doing the recording themselves, or choosing their own studio, and dropping an A&R rep.
I salute the creators of Sellaband.com for their imagination, and for making peer-funded music a reality. Yet, I think I also think that, under the current conditions, that really innovative music and ideas will be hard to find at Sellaband.com.

September 19, 2006

A Swarm Of Angels:Open Business Meets Film Making

What?:

A Swarm of Angels is about making a £1 million movie and giving it away to one million people in one year. By using the Internet to gather together 50,000 people willing to pay £25 to join an exclusive global online community–The Swarm–the project’s ambition is to make the world’s first Internet-funded, crewed and distributed feature film.

Who?: Team.

How?:

FUND / FILM / FLOW

1. Fund the project. Call for collaborators. Publicize and create marketing materials. Gather the first 1000 members. Develop the project and infrastructure. Start script development. Open the project up to more members.
2. Film. Collaborate. Develop scripts using a ‘wiki’. Crew through The Swarm. Funding drive for pre-production/production/post-production. Create marketing and final materials.
   3. Flow. Master materials. Create spin-off materials. Publicize. Burn. Upload. Seed. Download. View. Remix. Share.

Why?:

I think people would rather pay £25 or so to be part of an entertainment experience for over a year. Especially one based around the creation of an inspirational, cult project. A Swarm of Angels has the opportunity to make a mark on film and Internet history.

In purely material terms, the social and networking benefits of The Swarm should be value for money enough. If you add to this the access to to the filmmaking editorial process, the planned Collectors Edition DVD and other Swarm-only merchandise, it becomes a steal.

September 14, 2006

What You Should Know About Copyright

[via BoingBoing]

Why should you become literate about the way that copyright works? Think about the amount of media in the form of books, movies, music, video games, software products,  and television shows that you consume in a given month or week. Each one of these products has a license that lays out the way that it's creator says that we may re-use and share that product.

Cory Doctorow's recent article in Locus Magazine discusses the fact that most of us never abide by the many ridiculous conditions and terms of use that can be found in these commercial and end-user license schemes:

"...this is where copyright breaks: When copyright lawyers try to treat readers and listeners and viewers as if they were (weak and unlucky) corporations who could be strong-armed into license agreements you wouldn't wish on a dog. There's no conceivable world in which people are going to tiptoe around the property they've bought and paid for, re-checking their licenses to make sure that they're abiding by the terms of an agreement they doubtless never read. Why read something if it's non-negotiable, anyway?

The answer is simple: treat your readers' property as property. What readers do with their own equipment, as private, noncommercial actors, is not a fit subject for copyright regulation or oversight. The Securities Exchange Commission doesn't impose rules on you when you loan a friend five bucks for lunch. Anti-gambling laws aren't triggered when you bet your kids an ice-cream cone that you'll bicycle home before them. Copyright shouldn't come between an end-user of a creative work and her property.

Of course, this approach is made even simpler by the fact that practically every customer for copyrighted works already operates on this assumption. Which is not to say that this might make some business-models more difficult to pursue. Obviously, if there was some way to ensure that a given publisher was the only source for a copyrighted work, that publisher could hike up its prices, devote less money to service, and still sell its wares. Having to compete with free copies handed from user to user makes life harder — hasn't it always?"


So, how do consumers get content producers to be more realistic and less ridiculous about their terms of use and re-use? The fact is, as Cory Doctrow so eloquently explained in so many words, that most of us buy a book or a CD, or a service online, and don't even think twice about looking at the license, because we consider the unspoken contract to be that this thing we have bought is our "property", and we are free to use it personally (for non-commercial use) in anyway that we see fit.

The problem I see is that, since people don't tend to read these licenses, they don't have an easy way to know who is making realistic user licenses, and who isn't. One idea is that if there were some type of community effort to track this, and to give products a very easy to understand "realistic user-license" seal of approval, then people could more easily choose on-the-fly. This could then have the effect of the consumer community dictating what licenses are acceptable to them.

For instance, Amazon.com provides a "product wiki" for every product that they sell. So, this product wiki space could be used to link back to a site that rates the consumer friendliness of the product's license (no telling whether Amazon might put a stop to this, though). This rating could be done by a non-profit organization that invites a community of people to research the license or copyright terms of a product, and rate it according to a fair and neutral system. The rating system could then be represented by symbols that make it easy for consumers to choose a product that has a realistic license or copyright scheme.

Collective action like this could result in commercial product makers actually opting to voluntarily display these label/symbols, if it made a big enough difference on consumer choice.
 

September 03, 2006

Odd Wiki SocialSynergy: WiredNewsWiki

Link: Odd Wiki SocialSynergy: WiredNewsWiki.

Wired News has teamed up with Social Text to create WikiNews site. Quoted from Wired Wiki:

In an experiment in collaborative journalism, Wired News is putting reporter Ryan Singel at your service.

This wiki began as an unedited 1,059 word article on the wiki phenomenon, exactly as Ryan filed it. Your mission, should you choose to accept it, is to do the job of a Wired News editor and whip it into shape. Don’t change the quotations, but feel free to reorganize it, make cuts, smooth the prose, or add links – whatever it takes to make it a lively, engaging news piece.

You should consider Ryan at your disposal. He’ll answer questions from the Comments page, and, when consensus calls for it, conduct additional reporting. If there’s something he missed, let him know, and he’ll get on the phone and investigate, then submit new text to the wiki for your review.

Editors who Register with the Wired Wiki will be listed on a credit page. We’ll release the edited story under a Creative Commons license and, if the whole thing doesn’t turn into a disaster, run it on Wired News on September 7th.”

August 15, 2006

The Openness Aversion

[reblogged from P2P Foundation Weblog]

[via Boing Boing]
James Boyle's article in Financial Times addresses what he is calling a "cognitive bias" in our culture against "open" systems, like open source software development, Wikipedia, and other commons-based intitiatives and resources.

Boyle's article actually shows how two different ways of solving problems collided in the digital medium over time. The "closed", proprietary way of solving problems was the dominant way until the people started to systematize the "open" way, back in the 1980's and early 1990's. Once usage of personal computers combined with internet access became wide spread, "open" ways of solving problems began to evolve even more. And, people began retrieving and refactoring ancient "commons" based paradigms for use as economic models in open systems.
I'd like to propose one reason why there may be an apparent cognitive bias: People with this bias are thinking about and solving problems of existence, framed through cognitive lenses that bring them to a conclusion that proprietary and closed systems are better than open and commons-based ones.

A bias against "open" or "commons-based" systems the result of a "lens" on reality that focuses on materialistic gain and control. This "lens" doesn't allow the person in question to see the benefits of sharing knowledge and IP. This lens views humans and all other living things and their creations and by-products as "resources", or units to be bought, sold, traded, or disposed of at will.

The mind creates, accepts, and works with the "open" and commons-based paradigms does so largely in reaction to the "closed systems" property view. By joining up with like-minded people, and leveraging their human-centric and sustainability-centric approaches, they are able to build many-to many networks around and through more hierarchical systems.

Suggested Reading:

P2P Wiki:

The Open and Free Paradigm

  1. Tags on the open paradigm: A2K Access to Knowledge, Open Access, Open Archives, Open Biology, Open Business, Open Content, Open Courseware, Open Design, Open Education, Open Educational Resources, Open Hardware, Open Knowledge, Open Money, Open Organization,Open Politics, Open Source, Open Source Disaster Recovery, Open Standards, Open Textbooks

The Participatory/P2P Paradigm

  1. Tags on the P2P paradigm: Peer to Peer, Peer to Peer Theory , Peer Production, Peer Production - Immanence vs. Transcendence, Peer Governance, Peer Property, Peer Banking, Peer to Peer Exchanges, Panarchy, the Sharing Economy, the Gift Economy, P2P Capitalism, P2P Microfinance
  2. Tags on the collaborative paradigm: Co-Counselling, Co-Intelligence, Co-production, Co-Research, Collaboration, Collaboration Theory, Collaborative Defense, Collaborative Filtering, Collaborative Moderation, Collaborative Photojournalism, Collective Intelligence, Communities of Practice, Community Supported Manufacturing, Community Wireless, Cooperation Studies, Cooperative Capitalism, Cooperative Content Distribution Model, Cooperative Inquiry, Coordination Format, Coordination Theory
  3. Tags on the participatory paradigm: Participation Capture, Participative Epistemology, Participatory Culture, Participatory Democracy, Participatory Journalism, Participatory Panopticon, Participatory Spirituality, Participatory Urban Planning, Participatory Video; see also Citizen Dialogue and Deliberation, Customer-Controlled Networks, Customer-build Network Infrastructures, User-centered Innovation, Web 2.0.; and also: Citizen Engineers, Citizen Journalism, Citizen Ownership, Citizen Science; and finally: Social Capital, Social Commerce, Social Economy, Social Entrepreneur, Social Knowledge; Social Media, Social Physics, Social Software, Social Software Culture, Socialization of Innovation

The Commons Paradigm

Tags on the Commons paradigm: The Commons, the Tragedy of the Commons, the Tragedy of the Anti-Commons, the Cornucopia of the Commons, the Circulation of the Common, Commons-based Political Production, the Global Integral-Spiritual Commons, Information Commons, the Public Domain, Enclosure, General Public License, Creative Commons, TrustSocial Dilemmas, Wireless Commons, the Book Commons, the Genome Commons, the Science Commons

The Network Paradigm

  1. Tags on the Distribution paradigm: Desktop Manufacturing, Diffuse Innovation, Folksonomies, Mass Amateurization,  the Pro-Am Movement,  the Long Tail, Prosumers, Smart Mobs, Swarming, User-Capitalized Networks, User-driven Advertizing, Viral Communicators, Distributed Computing, Mesh Networks
  2. Tags on the network paradigm: network sociality, network neutrality, relational spirituality, social networks, connectionism, viral marketing, memetics

Cooperation Commons:

Weblog:

                  Tragedy of the Commons                
                  Technologies of Cooperation               
                  Open Source/Open Access                
                                                                   

Documents:

capitalism, civil society, evolutionary psychology, group forming networks, intellectual property, norms, open source, peer production, privatization, property rights, public goods, reputation, sharing economy, value systems

CommunityWiki:LiteracyOfHumanNature

Social Synergy Weblog:

Social Synergy Bliki:

CommunityWikiBankExperiment, CrowdSourcing, EntreprenuersOfCooperation, MassCustomization, OpenBusiness

TeleCommunties:

WebAssistant Telecommunity Exchange, Enriching Project TeleCommunity Exchange, 4U TeleCommunity Exchange: Search through related research, or register and add your own.

July 28, 2006

The Possibilities of "Synergizing"

[reblogged from P2P Foundation Weblog]

A set of dilemmas that I face, and that I presume a lot of other people face, in collaborating and cooperating online are:

  • Information overload: There is so much to process from each group, with discussions, and output from the group. As time progresses, it can sometimes get beyond the ability of any individual to keep track of the evolution and progress of one group. Let alone many.
  • Timecrunch (too much to do, too little time to do it): Networked digital technology empowers us to do many things that we could not do in the past. The benefits of this are vast in proportion. Yet, one of the byproducts is that many of us as individuals end up running out of time in our daily lives. So, we end up having to pass, or being only marginally active in some activities that might enhance our overall individual goals through participation.
  • A proliferation of diverse tools, process, and goals: I write for three group Weblogs. I participate in 10+ different wiki communities. I use, help develop, and have business based around TeleCommunity Software. I have my own Weblog. I copy most of my posts from all of these blogs into an experimental wiki called a "bliki". I also participate in discussions in several google, yahoo, and other-"groups". I'm also part of different private conferences and message boards online. I use Secondlife. I am part of a few different social networking sites. I also subscribe to several different email listservs, and, I communicate with 20-100 different people via email every day. Everyone who participates in these different groups are also a part of many other different collaborations elsewhere themselves on an individual level.

Each one of these ways of online participation is a slightly-to-highly different system of social software tools. Each group that I am a part of tends to have it's own unique goals, although some of those goals overlap with other groups and projects that I work on. Yet, I only have so much time each day to spend trying to participate in each group.

A friend named Garsett Larosse (  http://go.webassistant.com/to/garsett/) gave me some examples of how to "synergize" all of the different things that I am doing, all of the different demands on my time.

"Synergize" in this case refers to Buckminster Fuller's concept of "synergy". The definition of "synergy" being:

syn·er·gy
n. pl. syn·er·gies

  1. The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
  2. Cooperative interaction among groups that creates an enhanced combined effect. (from dictionary.com)

So, I started thinking about ways that I, as an individual could "synergize" my activities among the many projects and groups that I am a part of.

An example would be thinking about and applying ways to make work that I do on one project benefit other projects in some way, if possible. Like, if I write something in one wiki, and then re-use that page in another wiki by linking to it instead creating a whole new page with the same name in another wiki, for instance.

However, I also discovered that synergizing can scale beyond the individual, and into the group(s) the individual is part of, and between groups.

Human "synergizing" refers to three actions:

-The action of one person synergizing their work across many
"projects".

Thinking about this could start with asking:
Is it possible for me to reuse work, insights or resources from one structured project in other structured projects (taking into consideration all of the re-use restrictions, agreements, non-disclosure, etc that may apply)?
Is it possible for me to structure the way that I work in a way that makes it easy for me to apply my work in many ways, in many projects?

-The action of many individual people synergizing their individual work  together into one group "project"

Thinking about this could start with asking:
What are the roles of the individuals in the group? How do they communicate? What are the goals, or the desired outcomes of the group? How can each person then better apply synergizing their individual energies and work into their own roles, and the desired outcomes of the group? How can each person better synchronize with all of the others in
the group?

-The action of many groups of people synergizing their work across many
projects

Thinking about this could start with asking:
How can the desired outcome, the goals, and the work output of the group help other groups? How can the output of other groups help our group? How can the group better synchronize and build relationships with other groups?

Overcoming Roadblocks

So how can we as individuals and groups overcome the three roadblocks to human synergy (information overload, timecrunch, diversity of processes)?

Well, I am not the only person thinking about this, actually.

For instance, the wiki community I am part of, CommunityWiki, has employed InterWiki tools, like NearMap. So, if you type the name of a page shows up on another wiki in the "NearMap", but not on CommunityWiki, it will automatically link to the other wiki. CommunityWiki also employs RecentNearChanges (and RecentFarChanges), which unifies the recent changes of many different wikis. Since most people keep track of wikis via recent changes, this gives an easy and systematic way for wiki communities to collaborate, help each other fight spam, etc. This is group to group synergy (at least among wiki communities). CommunityWiki is also exploring, in OneBigSoup, ways to let many different types of social software systems collaborate via creating software tools that work better together. The "OneBigSoup" exploration is at least a start at removing the roadblock of too many diverse processes. It points in a possible future direction of the evolution of the tools we used, and suggests some ways to get there.

But in the meantime, we are still stuck with the three roadblocks to synergizing out individual, group, and group to group workflows. We are still stuck with many different tools, and many different conversations, and many different individual and group goals. Some people simply throw more technology (more tools) at the problem, which helps some people, but slows others down or even grinds them to a halt. They must now keep up with yet another set of processes, and even more information, with the same amount of limited time.

In the present environment of networked digital technology, and of growing online collaborations, I think that it is time to stand back for a moment, and look at what we can do as individuals, and groups to synergize our work. To get more done with the same amount of time.

I have been trying to develop processes to synergize my work on an individual level. I have also been hypothesizing ways that a group can synergize the work of it's individuals effectively, and how a group can synergize with other groups effectively as well.
Individual scale synergy: Mapping, Social Bookmarking, and RSS, and Refactoring To The Rescue?

One of the things that I have begun to do on an individual level is to map out what I am doing in these many different areas, and how they relate in my mind. You can do this mapping with a visualization tool, like Freemind Mind Maps (here's and example from Jim Benson's blog). Or, you can use a tool that allows you to create a personal taxonomy of online information, like del.icio.us (I use both del.icio.us and TeleCommunity Software). The point is to use one of these tools that allows you to see how what you are doing in many different places online is connected, and allows you to quickly look at those connections.
Almost all of the different social software tools I describe above (blogs, wikis, email via gmail, message boards/groups, TeleCommunities) employ RSS tracking. So, I am able to add feeds to a feed reader like bloglines and track new content among all of the groups that I am working with. I'm also able to search these feeds quickly for specific areas of content. In fact, I can search them for keywords from my mind map, or my tagged personal knowledge base. Or, I can search for words that relate to those keywords. This allows me to see where one fruit of labor created by me can possibly be refactored into other efforts, other groups that I am part of, effectively.

"Refactoring" can sometimes acceptably consist of wholly reusing/reposting multiple places. Or, it can mean talking about and recontextualizing in a way that each group can understand and use.

Mapping, tracking many different social software formats via RSS, and using these maps and aggregated feeds as a way to to figure out how to reuse/refactor our work when possible. These are all effective ways to reduce the three roadblocks to "synergizing" our work on an individual scale.

Synergizing Many Individuals On The Group Scale

So, you've mapped, you've started feed reading, and you've started reusing and refactoring as much as possible.

Yet, the practices/processes of each group, and the goals of each group are still so varied that you still must spend a lot of time reworking related work from one project and one group to another.

So, how do we synergize the work of many individuals, who all participate in many groups and projects, into our group project in an effective way? Getting everyone to use the same software platform is obviously not realistic. However, getting every group to help each individual link and connect work from your groups to other groups is within reach right now, no matter what social software or processes you use.

The way to do it is to acknowledge up front that the individuals who make up the group are usually active in many different ways with many different groups, and make it easy for them to incorporate relevant content from the other groups. Right now, many groups give some way for individuals to introduce themselves, or even have a home page for each participant, or a profile of some type. This introduction, this profile or home page could be expanded into a way for individual people to synergize across groups right away.

The idea is to state the goals and and areas of focus of your group, and then let each participant have the freedom to show how their work in other groups is connected to the focus and goal of the group. It's important to realize that if you want the benefits of this individual-to-group synergy, that part of your core goals and focus as a group must explicitly be to allow and encourage this individual connecting and refactoring from elsewhere.

Synergizing Groups To Groups

If you are able as a group to successfully encourage and promote individuals refactoring relevant work from other groups and efforts into your group effort, the natural progression is to seek useful partnerships between groups. This should not be delegated to one individual who happens to be a part of two groups, however. Instead, the group itself should have a collective apparatus, a program, a group method, a group process, for approaching other groups for partnership. A basis of the partnership can indeed be the fact that individuals connect both groups. But another basis should also be either shared group focus, shared group goals, or both.

The little secret here is that: groups that encourage individuals to synergize, recontextualize or refactor relevant work from other groups will already have a some degree of either shared focus and/or shared goals. The other little secret is that: groups made up of individuals who actively try to map themselves, aggregate sources when possible, and synergize, refactor reconextualize will have an easier time of synergizing on individual to group, and group to group scales.

If we start with synergizing our own individual methods, we get the benefit of using time more effectively, cutting down on information overload, and we start having more time and clarity to work in diverse social software environments with many different groups. If we work as a group to encourage and enable this individual synergizing, we get the benefit of more and better participation from more people in the group. And, if we as a group create a group apparatus to seek out synergetic partnerships with other groups, based on connections between the focus and goals of our groups, we'll gain the benefit of scaling collaborative participation.

I want to leave three questions to each of you that reads this:

  1. What is the best way for us to "synergize" our work as individuals across many groups?
  2. What is the best way for groups to encourage and enable the individuals who make up that group to do this?
  3. What is the best way for groups to create a way to work with other groups that share some basis of focus and/or goals?
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